How to Optimize Visual Content Marketing on a Budget

How to Optimize Visual Content Marketing on a Budget

When your Content Marketing commercial enterprise is younger, hiring a photo designer won’t be for your price range. Make no mistake, there’s simple cost in having a freelance or in-house graphic designer to reinforce your on line presence with compelling visual content marketing materials. This fantastic cost regularly comes at a hefty charge tag, but.

For start-ups, small groups, or a brand new freelancer simply starting out budgeting where and how much you invest may be like on foot a tightrope. Since the fee of high-quality and compelling visible content material can’t be neglected in today’s marketing global, you ask, “Where can I locate first rate photos AND a platform to curate and tailor the ones photographs to represent my enterprise?”

Let me inform you

Free Stock Images

When digital marketing company bangalore visible content material advertising budget is tight or non-existent, then you may thank the heavens while you find out (in case you haven’t already) that there are a wealth of free stock snap shots to be had on-line.

What this means is that your commercial enterprise could have get admission to to professional-excellent pix for free. Granted, there may be a sense of drawback since it turned into not your marketing branch (you, or your team) that determined what styles of pics would be taken.

But whilst building and developing your commercial enterprise on a budget, free stock images may be a hidden gem.

Another stressor that unfastened stock picture web sites put off is copyrighting. These websites do now not require you to reveal credit for the photo, however lots of them do encourage it.

By giving image credit you can help freelance photographers benefit visibility for his or her personal developing business! You by no means understand, maybe you’ll like a person’s pictures a lot that you rent them within the future when your visible content advertising finances expands.

Here are the pinnacle alternatives for sites you can source free stock photographs from:








This is never a complete list, however sincerely the pinnacle picks for navigation options, nice and amount of snap shots, and properly beginning vicinity to the supply you visual content without spending a dime.

So, wherein are you able to personalize these stock photos you’ve simply determined?

Content Marketing


You don’t have a picture design history nor do you’ve got the price range to rent a expert. So what are you left with? A plethora of excessive-fee software program applications that have an widespread learning curve covered. We’ve already established you don’t have the time or the capital to move down that street (yet).

For its affordability, simplicity, and flexibility Canva is a long way and away the high-quality platform to curate quality pics and designs in your commercial enterprise’s visible content advertising wishes.


First things first, allow’s speak approximately expenses for this powerfully-packed tool. Canvas loose model gives you a first-rate place to begin with the following functions:

Two folders to arrange designs

1GB storage for snap shots and property

Access to over eight,000 templates

Upload your personal snap shots

Access tens of millions of pix beginning at $1 each

When business is booming and you’re ready for an upgraded version for $12.Ninety five/mo (at the time this changed into written) you could accomplish that via beginning a 30-day unfastened trial. The additional features encompass:

Unlimited folders to your designs

Team functionalities

Unlimited garage for pictures and property

Upload your personal pics

Access thousands and thousands of images beginning at $1 every

Exclusive get entry to to four hundred,000 loose pics, illustrations, and templates

Magically resize your designs

Upload custom fonts to your emblem

Set shade palettes on your logo

Save templates for you and your team

Organize your pictures with folders

Easily locate your designs with search

Resize designs into custom dimensions

Download designs with transparent historical past

Export designs as lively GIFs

Priority aid

These delivered functions for a rather modest investment of $12.Ninety five/mo is without a doubt a value-effective choice for upgrading your visual marketing sport with out breaking the photo layout finances.


In contrast to the big gaining knowledge of curve you might have while shopping a photograph layout software (with the hefty rate tag), Canva is at its core, quite easy. With pre-formatted templates and layouts, you may create and design nearly something from this platform.

Most of the functions you’ll perform are drag-and-drop which scream user-friendly for the less “techy” business proprietors out there. All-in-all, Canva lets in users to curate custom designed and polished designs without having to spend weeks getting to know it’s inner functions and functions.


Canva is not just for enterprise proprietors wanting to ramp up their visible content material advertising approach. It can be for personal use as nicely, which makes it that much more engaging and versatile.

The stand-out capabilities that most marketers and enterprise proprietors will see the advertising fee of include the particular social media templates. Canva has pre-formatted templates for Facebook (along with banners), Instagram, Pinterest, and Twitter. These templates permit the user to optimize their snap shots and designs for every social media platform.

Another interesting commercial enterprise-oriented function is Canvas custom graph and chart competencies. This function lets in digital marketing agency chennai to conceptualize and customise strategy maps, bar graphs, idea maps, line graphs, pie charts, and plenty of extra.

Other design functions that can are available accessible are templates for electronic mail headers, weblog banners, infographics, brand designs, and brochures. Whatever your visible content marking wishes can be, you’re sure to find something resourceful inside Canvas loose model, and that rather more if you’re able to improve to the paid version.


By no way is this the only direction your business ought to cross when endeavoring to live on track in your visual content material advertising and marketing price range. The solopreneurs finances, carrying each hat in their freelance business, might also probable be a lot less than an established small commercial enterprise’s price range looking to develop.

You in the long run need to decide what the satisfactory direction is to your business, however for those on a strict price range (or feasible no finances but) loose inventory snap shots and a platform like Canva can be the high-quality in shape in location of a hiring graphic fashion designer.