The clothing industry Clothing Store Inventory Software is huge and growing. Globally, the textile and apparel industry is worth over $3 billion (yes, $1 billion) and growing at an annual rate of around 4%. Similarly, segments such as menswear and women swear continue to grow, with annual growth rates of 14% and 12% respectively.
It is clear that what we wear is very important to us. A naked man has little influence in society”.
if the growth is huge. I’ve put together a list of six strategies to help you grow your Clothing Store Inventory Software and make more money. They are based on case studies of successful clothing companies that have stood out from the crowd and achieved great success.
1. Grow your e-commerce business with a good website
Large retail chains with physical stores are rapidly closing their stores, and the continuing trend towards online shopping means it’s vital that your customers have a robust, user-friendly website to shop from.
However, it’s not just the general trend in online shopping that makes this a solid strategy for increasing revenue. Sophia Amoroso, founder of clothing brand Nasty gal and author of Girl Boss, started her online store on eBay.
Sofia says her success is partly due to her commitment to developing an e-commerce brand for her clothing company and her focus on creating websites that appeal to her customers. She found that real designs appealed to her customers more than mannequins, and tracked various metrics related to headlines, wording and images to determine what her customers liked.
Determining the look and feel of your website is a very individual process that may involve extensive market research. Be sure to read the article linked above Nasty Gal makes a splash in e-commerce – how they did it to gain insight into how your brand is using e-commerce to its advantage.
2. Start a marketing campaign you care about
As we mentioned earlier, many of the big mall retailers are closing their doors.
However, American eagle has actually been growing Clothing Store Inventory Software , with its Aerie brand up 32 percent, even though Fortune magazine says many mall stores are currently in a “tough retail environment.”
Why has the Aerie brand, which has been around since 2006, grown so much recently?
A focus on authenticity and a brilliant social media campaign. The brand has developed the Aerie Real model to emphasize its commitment to retouch able designs in its advertising campaigns and promotional materials with statements such as “the real you is beautiful”.
Not only did the American eagle brand grow as a whole, but the results following the new campaign were immediate. Ellie’s sales increased by 9% immediately after the campaign was implemented.
What does this mean for your clothing company? Find a message that speaks to you. And your customers, and present it on social media and in your marketing and advertising. Incorporate Software it into your brand and organizational structure and reap the rewards of increased revenue and brand loyalty.
3. Go beyond “direct sizing”
If your clothing store only sells clothes in “straight size” (i.e. US size 0 or 00-12), you may want to consider expanding your range.
The women’s plus-size clothing market has been ignored for years. Even though the plus-size clothing market in the US alone is estimated at $17.5 billion.
Even if all of this is true, will increasing plus sizes and creating. Plus-size clothing collections really bring in more money for clothing companies?
The answer seems to be yes: plus-size online retailer Billing Software for Small Businesses Nava has seen. Its turnover triple every year since its launch in 2009, and popular. Online retailer Mod cloth has seen “huge business growth” since its launch in 2009.