No matter the size of your business social media presence is an important voice. Customers are now using it as a channel to communicate, ask questions, complain, review and search Digital Marketing Companies Bournemouth for products and services. Managing your social media channels not only time consuming it is often difficult to get right. Here are 7 tips from our experts on what we think your business should start doing today.
Align Purpose Social Media For Your Business Objectives
Social media is like any other digital marketing channel. You have to measure and review it regularly. A common mistake businesses make is that they do not set expectations of what they want from their social media activities. They see it as a must have, throw up some content and usually look less than desirable results.
The best thing you can do is align marketing or business destination to a destination of your social media. It’s important that your goals are measurable so you can set up an action plan on a regular basis on how to achieve them. For example, the aim of increasing the involvement of not good enough. You should outline that you want X number of people such as by date Y or Y number of followers by date X. Set goals, measure, review and implement your action plan.
Audit Your Profile & Compare To Competitors
The best place to start when developing a social media plan is audit and analyze your competition and how they are doing compared to you. You can start simply by identifying the number of likes and followers they have and compare that to your profile. Some questions you can use during your audit:
How many likes and followers they have?
The type of content that they create?
what content resonates with their audience?
What are their strengths?
What are their weaknesses?
Here is a great resource to get you started. Once you know more about your competitors, you have the opportunity to take part of what they do, make your own and make a differentiation pathway towards your social media posts.
Content, Content & More content
Doing the right content is not easy. Curation, create and share content right takes time. Social media is an experience for most people. They want to be entertained, informed or educated. By posting your organic you should focus on a strategy that combines self-made content and other information curated.
Do not just focus on everything about yourself and your business. People will quickly get turned off if you keep trying to sell them something. A great way to highlight the products or services that you have is to turn it into a piece of content.
Let’s say you sell widgets X. Not only promote the products create an article, video or an infographic about how customers use and benefit. your product can solve problems for your customers. Highlight how to do it and then share it on your social profiles. The effect will be greater than a simple post saying “Hey buy X widget because we thought it was really good”. When creating your content to social media to try and think about what you show your customers have pain, how to solve your product and how you can tell them that in an entertaining, informative and educational way.
Schedule & Save Time
If you run a small business or you are responsible for social media activities in an organization you might be a bad time. Think the idea of content, share content, try to increase engagement, comment, share and love takes a lot of time. To increase the effectiveness of your time on social media you have to invest in preparing an editorial calendar Digital Marketing Companies in Bournemouth and scheduling posting your content in advance.
Should prepare a plan for a month in advance content. You can keep a consistent structure are the same each month as follows:
Posting the same time each day – optimizing times a day with the involvement of analyzing and reaching out to find out